Escaping the Year-End Dash: Why Medicaid Plans Must Shift to Year-Round Engagement

Dana Martinez MillerDecember 29, 2025

Healthcare quality isn’t seasonal — and Medicaid shouldn’t be treated that way either. 

In her recent Healthcare Business Today article, Dana Miller-Martinez, MPH, PhD MedZed’s Vice President of Quality & Compliance Programs, challenges the long-standing “year-end dash” approach to quality initiatives and lays out why year-round member engagement is essential in today’s Medicaid landscape. 

For too long, plans have relied on fourth-quarter outreach to close care gaps, boost HEDIS performance, and re-engage hard-to-reach members — a strategy that simply doesn’t work for individuals navigating unstable housing, food insecurity, unpredictable work schedules, caregiving responsibilities, and chronic health challenges. 

Dana’s insights make a compelling case that building trust through consistent engagement, addressing whole-person barriers, and supporting members throughout the year not only improves quality outcomes — it also reduces provider burden and strengthens care continuity. 

👉 Read her full article here:

Why Medicaid Plans Must Engage Year-Round

And to learn more about how MedZed partners with health plans to operationalize continuous engagement strategies and support members across communities, visit us at Community Partners | MyMedZed