Escaping the Year-End Dash: Why Medicaid Plans Must Shift to Year-Round Engagement
Dana Martinez MillerDecember 29, 2025
Healthcare quality isn’t seasonal — and Medicaid shouldn’t be treated that way either.
In her recent Healthcare Business Today article, Dana Miller-Martinez, MPH, PhD MedZed’s Vice President of Quality & Compliance Programs, challenges the long-standing “year-end dash” approach to quality initiatives and lays out why year-round member engagement is essential in today’s Medicaid landscape.
For too long, plans have relied on fourth-quarter outreach to close care gaps, boost HEDIS performance, and re-engage hard-to-reach members — a strategy that simply doesn’t work for individuals navigating unstable housing, food insecurity, unpredictable work schedules, caregiving responsibilities, and chronic health challenges.
Dana’s insights make a compelling case that building trust through consistent engagement, addressing whole-person barriers, and supporting members throughout the year not only improves quality outcomes — it also reduces provider burden and strengthens care continuity.
👉 Read her full article here:
And to learn more about how MedZed partners with health plans to operationalize continuous engagement strategies and support members across communities, visit us at Community Partners | MyMedZed
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The article explains how Medicaid plans are moving away from last-minute “year-end rush” work and shifting toward steady, year-round engagement so members don’t fall through the cracks. It reminded me of a semester when everything piled up at once and I felt stressed trying to catch up. During that time I used need help with my online exam to manage pressure while also keeping up with studies. It showed me how continuous support always works better than last-minute fixes.
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