Putting People First: How MedZed Is Redefining Healthcare Engagement
MedZed CEO Scott Schnell featured in Forbes on the power of compassionate, community-based healthcare.

What if some of healthcare's most meaningful innovations aren't driven by new technology, but by something much simpler—human connection?
In a recent Forbes article, “Healthcare Innovators Put Vulnerable People First And Create Profit,” contributor Laurel Donnellan explores how healthcare organizations are improving outcomes while building financially sustainable solutions by addressing the needs of vulnerable populations.
The article features MedZed Co-Founder and CEO Scott Schnell, highlighting how MedZed is transforming Medicaid member engagement through a community-based, relationship-driven approach.
Reaching the Members Traditional Healthcare Cannot
For Medicaid health plans, engaging members with complex medical, behavioral health, and social needs remains a significant challenge. Traditional outreach methods, including phone calls, letters, and digital communications, often fail to reach individuals facing housing instability, food insecurity, transportation barriers, and other challenges.
MedZed takes a different approach.
Our Community Health Navigators meet members where they are—in their homes, shelters, and communities—to establish trust, identify unmet needs, and reconnect individuals with essential healthcare services.
As highlighted in Forbes, MedZed reports engagement rates exceeding 40%, while de-identified client-reported outcomes demonstrate:
25–40% reductions in emergency department utilization
35–55% reductions in inpatient utilization
These results reinforce an important principle: addressing health-related social needs and building meaningful relationships can improve healthcare engagement while helping health plans manage utilization and costs.
Compassion and Financial Sustainability Can Work Together
As Medicaid programs face increasing financial pressures, health plans need innovative solutions that improve member outcomes while making effective use of available resources.
MedZed's approach combines technology-enabled care coordination with high-touch, community-based engagement. By helping members overcome barriers to care, we support healthcare organizations in reaching populations that traditional models often struggle to engage.
The Forbes feature underscores a message central to our mission: Putting people first isn't just the right approach to healthcare. It can also support a more effective and sustainable healthcare system.
Read the Forbes Feature
Discover how Scott Schnell and other healthcare innovators are demonstrating the value of compassionate, results-driven healthcare.
Read the full article: Healthcare Innovators Put Vulnerable People First And Create Profit — Forbes
Let's Improve Member Engagement Together
Are you struggling to reach and engage your most vulnerable Medicaid members?
MedZed partners with health plans and healthcare organizations to identify hard-to-reach members, address health-related social needs, improve connections to care, and support better health outcomes.
Contact MedZed today to learn how our community-based engagement and care management solutions can help your members and your organization.


