Reaching the Unreachable: Why Member Engagement Is Becoming a Critical Medicaid Performance Strategy
For Medicaid health plans, improving outcomes begins with a fundamental challenge: you cannot support a member you cannot reach. In a recent MedCity News article, “Medicaid’s Next Performance Test: Can Plans Reach the Members They’re Accountable For?”, MedZed Co-Founder and CEO Scott Schnell explores why finding and engaging high-risk members is becoming an increasingly important measure of health plan performance.
For members facing unstable housing, transportation challenges, food insecurity, behavioral health needs, disconnected phones, or distrust of the healthcare system, traditional outreach alone may not be enough. Technology can help identify risk and prioritize outreach, but meaningful engagement often requires a human connection—meeting members where they are, understanding the barriers affecting their health, and following through to help reconnect them with care and community resources.
At MedZed, this approach is central to how we support health plans and their members. By combining technology-enabled care coordination with community-based outreach, we help reach individuals who may otherwise remain disconnected from care. Read Scott’s full MedCity News article to learn why reaching, engaging, and building trust with members isn’t simply an outreach strategy—it’s becoming an essential part of Medicaid performance.
Read the Full Article
Read Scott Schnell's full perspective in MedCity News:
About MedZed
MedZed works with health plans to engage high-risk, high-need Medicaid and dual-eligible Medicare members, combining technology with community-based outreach to address barriers to care, health-related social needs, and disconnection from the healthcare system.
